This title introduces the good examples of the advertising campaigns based on the concept of eco-friendly. The selected advertisements for foods, electric appliances, beauty products and services are elaborately presented from this highly respected point of view, "eco-friendly." This is the second edition of “Earth-Friendly Graphics” (ISBN: 4-89444-552-2) published in 2006.

This book contains company profiles comprising many types of businesses, concept books that explain these companies' original ideas, and their job recruiting information. It documents materials containing accurate planning and editing, designs with impact, and powerful copywriting for "company policy, company data, detailed business activities, and employment criteria."

How did that impressive graphic work’s idea come from? How was that unusual advertising poster actually approved by such a strict client? It is critical for designers to create unique graphic works, and yet, satisfy their clients simultaneously. What quite often happens to the designers is, however, that what a designer hopes to create is not what their client wants. This discrepancy may be solved by a better presentation. This book presents a variety of creative processes how to develop concepts and ideas of visual presentations as well as those brushed final works. This is a useful source for graphics designers and advertising professionals to learn the essence of winning visual presentations.

“Free paper” is already established as one of the major media these days, and the competition is even getting fierce among the same medium. The selected free papers in this book are all unique in editorial concept, design or promotional strategies, and you will learn how each paper has acquired the readership and why they are commercially successful.The free papers are grouped by type of content; local, lifestyle, culture and others. Each magazine is presented with the cover and its interior page designs.

This book focuses on graphic tools of various schools and facilities, which people encounter as they live their lives: From kindergartens to vocational schools, and hospitals to wedding halls. Selected materials in this book are all attractive in concept, design and branding, and readers will get an idea of how various graphics of a school or facility have a consistency in design, and what particular role of each graphic tool takes on.

The demands for service industries have become an indispensable part of life in the world today, and are still clearly on the rise. This collection looks at two broad categories of the service sector―those such as telecommunications, security, internet, finance, and insurance "not affiliated with designated places" and those such as restaurants, hotels, amusement centers, clinics, wedding halls, and funeral parlors "integrally linked to the places at which they are consumed"―through the catalogs, leaflets, posters, novelties etc designed to tell customers what's on offer.

Free papers are fast becoming the talk of the industry as a new advertising medium and a more casual, inexpensive communications tool. In content they vary tremendously, from material on par with specialty magazines to those as complete as any fashion or culture magazine on the market. This collection presents a carefully selected array of well-designed free papers grouped in three categories: general, regional, and specialty information.

In this collection, we focus in on the graphic applications -- membership guides, cards, newsletters, etc. -- developed to solicit or support membership or matriculation. Through advertising that makes a distinctive statement to reinforce brand image, school campaigns developed to appeal to a very specific target market, and more, we explore the role of graphic applications that lead people to sign up and stay members.

A collection of advertising related to real estate -- unique building materials, kitchen/bath equipment, architectural features -- centered around "the home". This single volume of well-designed pamphlets, newspaper inserts, direct-mail and more provides an overview of state-of-the-art sales promotional tools associated with housing.

You can get dozens of small pamphlets as you just walk around the city or in the shop. This volume introduces well-selected outstanding works, which serve as effective promotional tools showing products in the limited layout spaces and communicating information with accessible cover design. With a clear, neat design, this single volume presents more than 250 superb examples of small pamphlets categorized by business: fashion, food, living and leisure.