Appeal shows a variety of direct mail ideas that have succeeded in captivating the target audience; some incorporate gimmicks to surprise the recipients, unique shapes, or fine materials. This collection covers a wide range of “direct mails” including seasonal greetings for customers, debut announcement for new merchandise, exhibition announcement, opening party invitation and more,

This title introduces the good examples of the advertising campaigns based on the concept of eco-friendly. The selected advertisements for foods, electric appliances, beauty products and services are elaborately presented from this highly respected point of view, "eco-friendly." This is the second edition of “Earth-Friendly Graphics” (ISBN: 4-89444-552-2) published in 2006.

Marketing segmentation by age is often used as a strategy when a company launches a new product or service. The graphic designer, who is assigned a design project of those products/services targeting a clear age group, needs to understand the taste and preference of the target segmentation along with the concept of such products/services. This book present graphic works by age group; Kids ( 0 to 9 of age), Teens’ (10-19), Twenties and Thirties (20-39) and Senior (50 and over) , and this collection serves as a practical reference for those designers as well as marketing professionals.

Promotional gifts are an effective way to attract new customers in the competitive market, and many successful companies utilize those free promotional items to drive sales better. This book introduces impressing and terrific promotional novelties such as press kits announcing opening a new shop, promotional gifts distributed when a new product is released to the market, and limited-time goodies given away to clients. This is one-of-the-kind useful inspirational source of creative ideas for graphic designers and advertising professionals.

For the promotion of products and services in the stores, it is important to harmonize the design of products, packaging, shop interiors and various graphic tools. This book showcases successful examples of on-site promotions, such as an unique product package used effectively as a promotional tool on display; a useful display tool for a limited space, display examples which show the harmonization among packaging, shop interior and in-store promotional graphics, a creative point-of-sale tool which stands out among others. This book is a perfect resource for designers and marketing professionals. Although graphics presented are designed and produced in Japan, global brands’ such as Nokia, Camel, Star Alliance included.

How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to communicate.

This book is the volume 2 of the best selling title, "Mini Theater Graphics". A collection of fashionable and well-designed print promotional materials such as leaflets, pamphlets, preview invitations, a side range of print media displaying design as unique as the alternative films that promote.

This title features the brand marketing strategies for products and services available only in the limited area in Japan. Each brand is created based on the unique identity for the local area, which draws people’s attention and leads to nationwide the brand recognition. This is a good reference not only for designers but also those who are involved in the brand marketing projects.

Music Graphics no longer focus only on CD jacket design: The number of artists producing a full range of unique visuals to accompany each new album and tour is on the rise. This collection presents the most superbly designed works in the genre, including CD jackets, posters, tour-related goods and more.

Flyer is the key promotional material to impress an exhibition. This volume is a collection of outstanding collection of well-designed flyers for various exhibitions for galleries and museums. A sister book to our "Mini Theater Flyer Collection" and "Drama Flyer Collection."