This book presents the remarkable graphic designs using impressive contemporary patterns: flowers, plants, geometric, waves, dots and more, as used in shops, promotional tools, advertising, packages, books, CDs and other various products.In addition to the graphic works, this collection also includes shop interior designs in which particular patterns contribute to creating the identity of the space. Patterns in Graphics features tons of pattern examples with the magnified pattern chip for each. This will be a great reference not only for graphic designers but also for textile designers and shop interior designers as well.

Appeal shows a variety of direct mail ideas that have succeeded in captivating the target audience; some incorporate gimmicks to surprise the recipients, unique shapes, or fine materials. This collection covers a wide range of “direct mails” including seasonal greetings for customers, debut announcement for new merchandise, exhibition announcement, opening party invitation and more,

The girly image has been having unfailing power with great impact these days, which attract a broad range of audience. This is the second edition of one of our strongest titles “Girly Graphics”, featuring current advertisements, catalogues, posters, shop cards, direct mail, and more. The works will be classified by the image words such as “Glamorous & Poisonous”, “Pure & Natural”, “Cute & Rock’n’Roll”

Breaking away from traditional Japanese-style designs, “contemporary Japanese-style design” has established itself as a genre in the creative world and become widespread not only within Japan but many country in the world.　This is the third edition to “Neo Japanesque Graphics” published and “Neo Japanesque Design” and introduces the newest design works in advertising, packaging, products, shop image, shop tools, logos and etc.

Manga, Anime, and games are the culture that Japan can boast to the world. This is a file of about 100 professional illustrators who rise above the crowd in the world of such cultures. It deals with about 500 high quality works with the taste of manga and anime which have been getting popular for more wide range of people in all over the world. Needless to say, this book will be a must book for manga and anime fans, and the professionals in the video gaming industry. Also for the creators in the advertising fields and editors in publishing fields who have been unrelated to the world of anime and manga, this book will be a useful inspirational tool and information source for their future projects by understanding the trends of illustrations and the increase of the needs for the taste.

This book presents a wide variety of package designs for daily products available at supermarkets –ranging from food & confectionery, beverages to various living products. In addition to package examples of the above categories, this book features “supermarket brand designs”. Some well-known supermarkets such as Waitrose in UK, and HEMA in Netherlands have developed their own brands; those product packages, shop designs as well as such various graphics as shopping bags, carts and catalogs are visually stunning; the consistency in design of various products contributes to establish their credibility. And attract their customers even more.

This book introduces successful examples of selected brands by presenting how a specific branding color has made an impact on their target audience with various graphic works such as product packages, advertisement, direct mails, flyers and more. The explanations of practical techniques as well as descriptions of color choices and intentions are presented. Designers and creative professionals will re-discover a power of color and alternative expressions with a variety of excellent examples when they turn the pages.

This book introduces graphic design works which recaptures such images as secure-feeling, heart-warming, kind, brisk, feeling good, comfortable and relaxing, representing harmonious coexistence between nature and humans. By surrounding negative aspects and images, people are likely to see a “natural style”, “healing” or “earth-friendly” images in companies, products and brand images these days. A variety of approaches can be used for visual communications to meet those demands by using pictures capturing images of light air, by showing illustrations and materials representing plain and heart-warming images, or by dominating images in earth-toned colors. It’s a great reference not only for graphic designers but also for marketing specialists and those who are involved in the visual projects and consider visual strategies to approach those huge market demands.

This book will present pretty, attractive, and fashionable selected high-quality package designs by product category. You can see the beauty & healthcare industries as a treasury of the design that catch women’s heart. The title will help all professionals’ creativities not only who engage in product package designs, but also who are interested in the designs targeting women in various fields.

This book presents powerful designs achieved by one or two colors, and one color with colored paper. The limited-color projects in this book help designers not only proceed a limited-budget project but also give strong impact on readers because of unusual combination of the colors and papers. Useful information of pantone numbers/process colors are accompanied with the projects.
*This is the reprint edition of “Design Ideas with Limited Color: 4-89444-331-7” published in May 2004 in Japan.